Geist is the first beer company in the south of India to set up a production craft brewery that supplies natural, handcrafted beers in a variety of international styles to restaurants, bars, and retail outlets. In 2015, I carried out an extensive rebranding exercise for Geist. During the course of the project, I created a fresh visual identity and helped define a new set of branding goals for Geist. I was associated with the brewery as their brand custodian and adviser for six more years thereafter. The following examples showcase some of my design work for Geist, including illustration, hand-lettering, and graphic design for their their primary visual identity and their sub-brands, various promotions and launches, packaging, signage systems, environmental graphics, etc. (Thanks to Geist / Studio Falana for the use of some of the product and location photographs seen here.)

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