Geist is the first beer company in the south of India to set up a production craft brewery that supplies natural, handcrafted beers in a variety of international styles to restaurants, bars, and retail outlets. In 2015, I carried out an extensive rebranding exercise for Geist. During the course of the project, I created a fresh visual identity and helped define a new set of branding goals for Geist. I was associated with the brewery as their brand custodian and adviser for six more years thereafter.
The following examples showcase some of my design work for Geist, including identity branding, communication strategy, illustration, hand-lettering, and graphic design for their their primary visual identity and their sub-brands, various promotions and launches, packaging, signage systems, environmental graphics, etc. (Thanks to Geist / Studio Falana for the use of some of the product and location photographs seen here.)
